The holiday quarter drives peak consumer spending, but shrinking attention demands integrated execution. The complex user journey stretching across mobile, Connected TV, and desktop, requires seamless cross-device continuity and vernacular personalization to convert.

Affle’s 2025 Playbook, “Swipe, Scroll, Shop: Designing Multiscreen Magic for the Global Holiday Season,” in partnership with AppsFlyer, is your comprehensive guide. Built on proprietary mobile and cross-device data, it delivers the insights required to connect shopping journeys across every touchpoint and maximize ROI across MEA, US, and EU this holiday season.

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What's Inside the Playbook

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Actionable insights on regional peaks (Black Friday, Cyber Monday, Christmas)

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Data on cross-device behavior & top performing creative formats.

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Playbooks for MENA, the US, and EU.

Key Insights at a Glance

Install-to-purchase conversion
Platform Revenue by Country
Cart abandonment rates
Regional Nuances
CPI averages
Top Performing Ad Formats
Creative performance metrics
Top Personalization Strategies
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