Festivals are India’s biggest shopping moment, where discovery meets conversions. Affle’s 2025 festive playbook in partnership with VTION, brings together a first-party consumer survey wrapped with marketers’ spotlight, giving you a front-row seat to how India shops, spends, and engages during the 2025 festive season across connected devices.

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What's Inside the Playbook

Yellow Card

Bulb Strategic insights into how consumers plan, discover, and convert during the festive period

Blue Card

Innovation Analysis of device usage, engagement trends, and ad impact shaping purchase decisions

Pink Card

Root Case Industry perspectives to step into the festive season with best practices and success tips!

Key Insights at a Glance

68%
consumers discover festive deals through in-app ads
79%
users engage better with ads in their local language
32%
switch across screens like mobile & CTV
50%
convert within 3–7 days of ad exposure
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